From spreadsheets to streaming features
Clubs now join optical tracking, wearables, and scouting video into feature stores so analysts compare apples-to-apples across leagues.
Decision support, not magic
Coaches still choose systems of play; models highlight overloads, pressing triggers, and minutes-risk curves that humans might miss after midnight video sessions.
Fan-facing spin-offs
The same pipelines fuel broadcast graphics and fantasy insights—latency budgets and IP contracts determine how much leaks to the public.