Metadata as a product
Rich credits, genre graphs, and sports league IDs power search filters. Inconsistent IDs break universal watchlists—invest in reconciliation pipelines.
Hybrid audiences
Many viewers blend antenna, cable, and OTT apps. Aggregators need lawful data sources and transparent blackout messaging.
Personalized rails
Editorial carousels plus collaborative filtering balance familiarity with novelty. Surface local leagues to grow niche sports sustainably.